The Strategy Heat Map helps you identify postcode areas with motivated sellers using specific strategies.
HEAT MAP ANALYSIS
The heat map displays absolute numbers of motivated sellers, where darker colours indicate a higher concentration of properties.
Select a region, like the South East and search to load data.
Use the banner to filter data by criteria such as 'back and reduced' properties
For example, a postcode like SL6 might show 117 back and reduced properties, compared to only 10 in a neighboring area like RG10.
DISPLAY MODES & RATIOS
Users can switch to a 'number per address' display mode to see the proportion of motivated sellers compared to the total number of addresses in a postcode
This helps identify the ratio of back and reduced properties to total properties, highlighting the best opportunity.
FILTERING & STRATEGIES
Graphs allow users to exclude less relevant areas and focus on top-performing postcodes.
Pre-done strategy templates, such as "short leases," can further narrow down areas with high-priority opportunities.
LEAD GENERATION AND ACTION
Users can save their research as a lead generator, selecting the number of postcodes and naming the search.
Saved leads can then be prioritised, allowing users to contact agents or send DTV letters to secure deals.