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HMO PD Conversions Step-by-step Guide
HMO PD Conversions Step-by-step Guide
Updated over a week ago

HMO STRATEGY

Definition of HMOs:

HMOs, or Houses in Multiple Occupation, are residential properties where several tenants live together, typically sharing facilities like kitchens and bathrooms. This arrangement can involve converting single-family homes or larger buildings to allow for the rental of individual rooms. Each tenant signs their own agreement with the landlord, creating separate tenancies within the same property.

HMO PERMITTED DEVELOPMENT CONVERSIONS

An HMO permitted development conversion refers to converting a typical family home, usually with three bedrooms, into a six-bedroom House in Multiple Occupation (HMO) without the need for planning permission.

1. DEFINE YOUR GOLDMINE AREA

Use our "HMO Guide: Where To Invest?" to find out the best hot spot near by your home town: click HERE

2. ENGAGE WITH MOTIVATED SELLERS

To begin, we need to set up a Leads Generator to identify potential opportunities.

Specifically, set up the Leads Generator to focus on properties that are outside an Article 4 Area, which are suitable for HMO Permitted Development Conversions. This setup will help you pinpoint properties where HMO conversions are permissible without the need for full planning permission, streamlining the process of finding viable investment opportunities.

2.1 Leads Generator

1. To set up Leads Generator, navigate to your Leads Generator tab and click on ‘Add new Leads Generator

2. Select the postcode for your target area. Click on ‘Show More’ to expand your search parameters if needed. Once your area is defined, click ‘Next’ to proceed and select your strategy filters, tailoring your search to better fit your investment goals.

3. Select the ‘HMO PD Conversions’ template, then click on ‘Edit Filters’ to customise the settings according to your specific requirements. This allows you to fine-tune the parameters.

* When customising your filters, be cautious not to add too many constraints. Over-filtering can significantly narrow your search, potentially leading to very few results. It’s important to strike a balance to ensure you still have a sufficient number of properties to evaluate.

In the Advanced Filters section of this particular template, pay special attention to the Property Information settings. Adjust the surface area parameter, which is currently set at 90 square metres, to exclude smaller properties that are unsuitable for HMO conversions. This filter helps refine your search to target only those properties that meet the size requirements for a viable HMO.

In the Planning Constraints tab, make sure to select Outside HMO Article 4 Areas. This setting ensures that the properties you are considering are located outside the zones with additional planning restrictions, making them more feasible for HMO conversions without the need for full planning permission.

After configuring the settings, choose a name for your newly created Leads Generator to help you easily identify it later. Once named, click ‘Save’ to finalise the setup. This will store your configuration, allowing you to start generating leads based on your specified criteria.

With your Lead Generator now active, it will begin delivering real-time market data on property opportunities that match your specific HMO PD Conversions criteria. This results in a curated list of highly motivated sellers, ready for you to engage with.

2.2 Motivated Seller Banner

At the top of your workspace, you’ll find the Motivated Seller Banner. This banner categorises sellers from the most to the least motivated, based on your personal criteria. Sellers displayed on the left are typically more motivated and thus more likely to be receptive to a deal. In contrast, those on the right, who have recently listed their properties and may be holding out for the highest price, are considered less motivated. This system helps you quickly identify and focus on sellers who are more likely to negotiate, saving you time and increasing your chances of securing a deal.

We recommend prioritising the ‘Back & Reduced’ properties first to streamline your search process. This strategy specifically targets the most motivated sellers in the area, based on your settings, enhancing the efficiency of your search.

Properties in this category have not only been reduced in price but have also re-entered the market. Such actions are strong indicators of a motivated seller, signalling a higher likelihood that they are open to negotiating and closing deals swiftly. This focus can significantly increase your chances of finding favourable investment opportunities quickly.

2.3 Motivation Indicator

Motivation Indicators assist you in identifying motivated sellers, enabling you to quickly make informed decisions when selecting the most suitable properties for investment.

Here are effective methods to recognise signs of seller motivation:

a. Prioritise ‘Back & Reduced’ Properties: We recommend focusing on properties that have been marked as ‘Back & Reduced.’ This approach efficiently targets the most motivated sellers in the area, according to your settings, helping you save time in your search and increasing the likelihood of discovering lucrative deals.

b. Another effective strategy is to sort listings under the “Back and Reduced” tab by “Lowest Price.” This method allows you to quickly identify properties being offered at reduced rates, which is often an indication of seller motivation. Seeing these properties first can expedite your decision-making process by highlighting the deals most likely to provide good value.

c. Evaluate Floor Plans for HMOs: When evaluating Houses in Multiple Occupation (HMOs), start by examining the floor plan. This initial step can quickly indicate whether a property merits further exploration. A detailed and accessible floor plan can sometimes reflect the seller’s readiness to provide all necessary information, which might suggest their motivation to sell. This efficiency in assessing floor plans can speed up the process of identifying promising investment opportunities.

d. On the map, click the HMO Article 4 filter to exclude properties located within Article 4 designated areas. Focus your search on properties outside these areas, where there are fewer restrictions. Properties outside Article 4 areas are typically easier to convert into HMOs because they often do not require planning permission. This strategic filtering can streamline your search process, allowing you to quickly identify and assess potential HMO opportunities.

e. Compare prices in the area.

To effectively evaluate a property’s value, compare its price with the average price of similar properties in the surrounding area. This comparison provides a clear perspective on whether the property is priced competitively, which can indicate seller motivation and potential investment value. This method helps ensure you are making informed decisions based on market trends and local pricing.

Based on the data, the average asking price for this property is £129,950. Meanwhile, the average asking price for similar 3-bedroom properties currently on the market is £175,000. Given this comparison, it would be prudent to consider making an offer around, or potentially below, the average price of £129,950, depending on the condition and location of the property relative to others listed at £175,000. This approach ensures you’re making a competitive offer that aligns with market trends while potentially securing a better deal.

3. ASSESS PROPERTIES IN SECONDS

3.1 Reviewing Property Details

  • Complete Address

  • EPC rating

3.2 Price and Status History

The price and status history provides a complete overview, ensuring you have the full context. For example, the property was originally purchased for £100,000. It has been listed with the same agent since November for £130,000. There was a potential buyer in February, but they withdrew in March, and the property has remained on the market since then. A simple traffic light system indicates the status clearly.

  • 3.3 Map

    Positioned on the right side of the property details page, the map displays the geographical location of the property.

  • 3.4 HMO Article 4 Area

    Additionally, there is an option on the map to indicate whether the property is situated in an Article 4 area, helping you understand potential planning restrictions at a glance.

  • 3.5 Deal Calculator

    This tool enables you to easily input key figures using built-in templates that automatically calculate the returns. This feature helps you quickly determine whether to proceed with a property, streamlining your decision-making process.

For this example, we utilised the BRRR (Buy, Rehab, Rent, Refinance) deal calculator strategy, as we plan to invest in refurbishing the property.

Next, select a generic template appropriate for this strategy. We chose the “GENERIC-BRRR - HMO CONVERSION” template.

Finally, assign a name to your Deal Calculator to easily identify and refer back to it during your investment analysis.

Here's a video of how the HMO Deal Calculator works:

3.6 Comparables

Located just below the map, this feature allows you to view other properties in the neighbourhood that match the criteria of the property you are considering. It provides a way to filter and find properties relevant to your needs, enabling you to see comparable options. Simply click on it, and you will be directed to a new tab where you can view the results for comparison. This tool is essential for assessing market values and making informed decisions.

3.7 Live Market Data

Located just below the Comparables section, this feature provides a quick snapshot of the current market conditions in the DN4 Postcode District. It offers immediate insight into trends and statistics that are crucial for making informed decisions about property investments in the area.

LOAD YOUR PIPELINE AND MAKE DEALS

4.1 Add Properties to Pipeline

Lead Generators are instrumental in identifying potential leads and locating motivated sellers, streamlining your search for viable properties. The Sourcing Pipeline centralises your efforts, organising your prospects into a structured workflow. Each stage of the pipeline is designed with specific actions, clear objectives, and set timelines to ensure systematic progress and timely completion of each phase.

4.2 Schedule Viewings

To arrange viewings for properties in your pipeline, click on the property card and select ‘Add an Action’. This will open a small window where you can choose your preferred viewing date and time. Additionally, you have the option to synchronise the viewing with your personal calendar, ensuring it fits seamlessly into your schedule and that you’re well-prepared for each property visit.

For more details, refer to this article below:

4.3 Generate Letters for DTV Campaign

For additional information, here's the video tutorial on how to use DTV Letter Generator:

4.4 Tags

Adding tags to your properties makes it easier to locate them within your Sourcing Pipeline. You can add or modify tags on your leads and sort them accordingly.

For more detailed instructions, please refer to this article:

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